Georg Fischer Piping Systems wins "Marketing Oscar"

Georg Fischer also sets standards in marketing. For its campaign underpinning the launch of a nwe generation of diaphragm valves ("Maximizer - a new generation of diaphragm valves, maximum comfort with a 100% higher flow rate"), Georg Fischer Piping Systems won the special prize at the 2012 Marketing Trophy awards. Uwe Tännler, President of Swiss Marketing, said: "the Marketing Trophy is awarded for marketing that shows commitment, independence, sustainability and vision.".

The jury also praised the "outstanding ideas" and "innovative aspects" of the Georg Fischer campaign. The other four winners were Coop, Mammut Sports Group, the Zurich Chamber Orchestra and the Swisscable association. The marketing campaign of Georg Fischer Piping Systems should help regain market leadership in the diaphragm valve business by 2013.