Vision & Strategy 2025
The vision of GF
GF is a sustainability and innovation leader providing superior customer value.
With its three Divisions, it is the preferred partner for:
- solutions enabling safe transport of liquids and gases
- lightweight casting components
- high-precision manufacturing technologies
Strategy 2025: Roll-out activities in the first year of the cycle
GF's Strategy 2025 builds on the promising path pursued over the last five years and addresses profitable growth, portfolio resilience, and a "go for the full potential" spirit within the organization. This is in line with GF's overall strategic objective to grow through superior customer value and its vision to be a sustainability and innovation leader. In November, the GF Culture Movement was launched to support the Strategy 2025. Here is a summary of the roll-out activities of the three GF divisions in 2021.
GF Culture Movement: How to create a winning culture
With the biggest event of its history, GF kicked off its Culture Movement on 29 November. More than 3'000 employees joined the hybrid session to find out how to bring the GF values to life. The three new GF values were unveiled earlier in the year, together with the new Strategy 2025. With the official launch of the GF Culture Movement, GF has started to delve deeper into how to embed these values in day-to-day life and how to take concrete steps to shape a new culture.
Video of CEO Andreas Müller on Annual Results
Discover GF's performance in 2021 and our strong focus on innovations for sustainable solutions.
The GF Strategy 2025
The Strategy 2025 will be an evolution of the promising path of the last five years and will address profitable growth, portfolio resilience and "go for the full potential" spirit - with the following Strategic Focus Areas:
- Drive profitable growth through intelligent and sustainable solutions
- Increase robustness through resilient portfolio and operational excellence
- Evolve culture towards more performance and learning
In terms of financial targets, the strategic ambition is to achieve sales of CHF 4.4 (organic) to 5 billion (incl. acquisitions) with an EBIT margin of 9-11% and a return on invested capital (ROIC) of 20-22% by 2025.
The share of GF Piping Systems will remain at least 50% and GF will continue to invest predominantly in growth markets.
Sustainability is an integral part of our strategy 2025
In the next five years, GF wants to become a sustainability leader through
- offering high-value sustainable products and solutions
- driving circular economy
- fostering a diverse, engaging and safe working environment
- collaborating with stakeholders along the value chain
To achieve this, GF has set itself ambitious sustainability targets. The main targets are:
- 70% of sales in 2025 from products and solutions with social or environmental benefits for our customers
- 21% reduction of absolute CO2e emissions by 2025
- 25% of newly appointed managers are female
More information about Sustainability at GF
GF Piping Systems
GF Piping Systems is the leading flow solutions provider enabling safe and responsible transport of fluids.
The three focus areas of the Strategy 2025 are the way for GF Piping Systems to:
- grow with high-value solutions
- increase customer proximity
- strengthen global set up and collaboration.
GF Piping Systems: Creating connections for life
GF Piping Systems introduced its strategy via a series of digital events and town halls with a clear message centered around high-value solutions, increased customer proximity in key global industries, and a strengthened global footprint. These elements have already contributed to the division's success in many market segments and territories. Microelectronics, data center, and water treatment customers worldwide can now access GF Piping System's newly expanded global fabrication network and overcome challenges such as a shortage of skilled labor and demanding project timelines. The Flow to the Future digital event introduced attendees to the latest process automation technology, and regional markets identified as having potential for acceleration are on track for expanded market presence.
GF Casting Solutions
GF Casting Solutions is the innovative partner for sustainable mobility solutions.
The three focus areas of the Strategy 2025 are the way for GF Casting Solutions to:
- drive growth in key segments with innovative solutions for sustainable mobility
- leverage our global footprint to grow in US, Romania and China
- manage the turnaround and set world class standard in operational excellence
GF Casting Solutions: Local strategies to strengthen global objectives
GF Casting Solutions launched a series of initiatives around the world, including digital trainings on strategy roll-out and implementation, as well as on the importance of sustainability in all of the division's strategic focus areas. All local management teams have translated the division's strategic approach into regional roadmaps, defining the contribution of each team to the overall objectives of the division. In addition, the division launched a global initiative on operational excellence in 2021, with an analysis phase and workshops to pave the way for global implementation.
GF Machining Solutions
GF Machining Solutions sets the standard for customer experience in intelligent machining solutions.
The three focus areas of the Strategy 2025 are the way for GF Machining Solutions to:
- grow faster by focusing on key segments with innovative & intelligent solutions
- improve profitability by resolving underperforming situations and applying best-in-class processes
- enhance customer experience by stepping up quality and developing service business
GF Machining Solutions: Increased footprint in the MedTech market
GF Machining Solutions has considerably increased its efforts in the MedTech market, with promising results. The division signed a cooperation agreement with KSF (Institute of Precision Machining KSF) (Germany) in order to work on the development of new manufacturing processes for the medical device industry. GF Machining Solutions displayed several manufacturing innovations at the EMO Milano trade fair, underscoring how the division continues to collaborate with its customers to create new solutions. These innovations combine the experience and application expertise of both parties to provide effective solutions for manufacturing success. The first Energy Efficiency Certificates were introduced for various machines to document energy savings. To reduce the organization's carbon footprint, GF Machining Solutions is using mainly energy from natural resources. The company's material sustainability impacts are constantly assessed based on documented evidence to improve the supply chain.