History of GF's image brand

The GF brand was officially registered in 1881. Since 1890, the company has used the + sign in its logo. This represents a stylized fitting, which is still among the most important products GF manufactures. Over all these years, the logo's font and appearance have been changed many times. In 2013, GF implemented a rebranding and an alignment of its brand architecture. The most striking changes in GF's brand history are shown in the illustration below.

23.12.1881
Trademark registered
1885
Letterhead
1890
Trademark
1903
In general use
1987
Brand
2004
Umbrella brand
2013
Umbrella brand

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Corporate Archives

Georg Fischer AG

Amsler-Laffon-Strasse 9

8201 Schaffhausen

Switzerland